Documentary · United Kingdom · 2023 · 1h 0m

ASOS: How Do They Really Do It?

ASOS: How Do They Really Do It? poster
Director
Steven Prior
Cast
Crew
Steven Prior — Producer Ben Algar — Producer
Tagline

Fashion insiders reveal how in just two decades ASOS has become a global powerhouse.

Synopsis

The secrets of the online fashion retailer, with insiders and experts revealing how it has become a global clothes-selling powerhouse in just two decades. Explores how its hi-tech website works and shows how it encourages shoppers to spend and delivers discounts by tracking their preferences, and looks at how the company took on traditional fashion chains and even bought up some of the High Street's biggest brands to become one of the UK's fastest-growing businesses

Key Collaborators
Steven Prior Director Steven Prior Producer Ben Algar Producer
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