Family · Japan · 2015 · 1m

Mottainai

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Synopsis

A commercial aimed at Japanese youths in order to generate an appreciation of their present lives, such that it would be a waste to give up on their futures. Joint campaign by NHK and Advertising Council Japan.

Mood & Themes
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Yoshitoshi Shinomiya directed Mottainai. Explore their complete filmography and the collaborators who shaped their vision.

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