Documentary · United States of America · 2024 · 18m

The Final Copy of Ilon Specht

The Final Copy of Ilon Specht poster
Director
Ben Proudfoot
Cast
Crew
Tim Johnson — Editor Monica Salazar — Editor Rachel Greenwald — Producer Ben Proudfoot — Producer Brendan Gaul — Producer
Synopsis

The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.

Trailer The Final Copy of Ilon Specht — Official Trailer
Official Trailer youtube.com
Key Collaborators
Ben Proudfoot Director Tim Johnson Editor Monica Salazar Editor Rachel Greenwald Producer Ben Proudfoot Producer Brendan Gaul Producer
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